Player value
AFITMRR™: seven lenses on player value
Product teams drown in events and still miss value. A daily logger who never deepens skill is not the same as a twice-weekly player who converts friends. Counting sessions alone flattens both into “active.”
AFITMRR™ is Yardstick’s principle set for mapping game events to player-value health — instead of one vanity engagement score. Originated and maintained by Yardstick Games.
| Letter | Principle | Question it answers |
|---|---|---|
| A | Attention | Do they show up and focus? |
| F | Frequency | How often do they return? |
| I | Intensity | How deep is a session when they are here? |
| T | Tenure | How long have they been with you? |
| M | Monetary | Do they fund the product fairly? |
| R | Referral | Do they bring others? |
| R | Resilience | Do they recover after friction or dry spells? |
Why one score is not enough
One score hides trade-offs. A whale with low resilience is a churn bomb. A resilient free player may be your best community engine. Separate those stories before you ship the next event.
Event → Principle → Decision
- Daily login reward → Attention + Frequency
- Gacha multi-pull → Intensity + Monetary
- Guild invite accepted → Referral
- Comeback quest after 7 days → Resilience
If an event maps to nothing, it is noise — or an unowned product surface.
How to use it this quarter
- Inventory top events that matter this quarter.
- Map each to principles (be strict).
- Weight for your genre and stage.
- Score cohorts, not only totals.
- Intervene on the weakest principle that still moves retention or revenue.
Deeper map: Truth Mirror and causation. Daily practice: Measure · Retain · Monetise.
Measure the principles, not every pixel. Retain by fixing Attention, Frequency, Intensity, Tenure, Resilience. Monetise when Monetary and Referral sit on a healthy free loop.
Try the scorecard — or map your events with us
Self-score free. Partner when you want principles on your live event map.