Product craft · free to use

A window into minute-level craft

Free tools that sample how we think about generational games — framing the year, balancing the loop, reading players with discipline. Useful while you’re still designing for sustenance and first real-people tests — and after you’re live. Tools are the preview; product partnership and Custom AI Transformation are the full offering.

Free

F2P Business Model Calculator

How a PM frames commercial health: DAU, ARPDAU, retention, burn — a twelve-month picture of revenue, margin, and runway. Practice the year model before soft launch commits you — and keep honesty when you’re live.

Free

Game Economy Simulator

How a PM owns the soft-currency loop: sources, sinks, gacha — design for fun, fair, and fundable over sessions before live inflation teaches you the hard way.

Free · synthetic

Synthetic player dataset

Simulated lifecycle rows shaped for AFITMRR™-led population thinking — rehearse segments and principles before first real-people data is clean, and beside live data later.

Free

AFITMRR™ health scorecard

How a PM refuses a single “active” number: Attention through Resilience — so player value isn’t hidden behind one vanity metric.

Tools sample the craft. We build the function with you.

Use what helps. When you want product partnership or Custom AI Transformation run with your team — partner with us.

Authorship. Page content and design expression © Yardstick Games Private Limited (Paul Dutta, Founder). Where AFITMRR™ appears, it refers to Yardstick’s player-value framework — a trade mark of Yardstick Games Private Limited. All rights reserved.