F2P Business Model Calculator
How a PM frames commercial health: DAU, ARPDAU, retention, burn — a twelve-month picture of revenue, margin, and runway. Practice the year model before soft launch commits you — and keep honesty when you’re live.
Product craft · free to use
A window into minute-level craft
Free tools that sample how we think about generational games — framing the year, balancing the loop, reading players with discipline. Useful while you’re still designing for sustenance and first real-people tests — and after you’re live. Partnership is the full offering; tools are the preview.
Game Economy Simulator
How a PM owns the soft-currency loop: sources, sinks, gacha — design for fun, fair, and fundable over sessions before live inflation teaches you the hard way.
Synthetic player dataset
Simulated lifecycle rows shaped for AFITMRR™-led population thinking — rehearse segments and principles before first real-people data is clean, and beside live data later.
AFITMRR™ health scorecard
How a PM refuses a single “active” number: Attention through Resilience — so player value isn’t hidden behind one vanity metric.
Tools sample the craft. Partnership builds the function.
Use what helps. When you want product, live ops, analytics, or talent run with your team — partner with us.