Free tools

Try the craft

The year, the loop, and the player population. Partnership is the work on your game.

Free to use · export with email

F2P Business Model Calculator

How a PM frames commercial health: DAU, ARPDAU, retention, burn — a twelve-month picture of revenue, margin, and runway. Practice the year model before soft launch commits you — and keep honesty when you’re live.

Free to use · export with email

Game Economy Simulator

How a PM owns the soft-currency loop: sources, sinks, gacha — design for fun, fair, and fundable over sessions before live inflation teaches you the hard way.

Preview free · CSV with email

Synthetic player dataset

Simulated lifecycle rows shaped for AFITMRR™-led population thinking — rehearse segments and principles before first real-people data is clean, and beside live data later.

Free

AFITMRR™ health scorecard

How a PM refuses a single “active” number: Attention through Resilience — so player value isn’t hidden behind one vanity metric.

Tools sample the craft. We build the function with you.

Use what helps. When you want product partnership or Custom AI Transformation run with your team — partner with us.

Authorship. Page content and design expression © Yardstick Games Private Limited (Paul Dutta, Founder). Where AFITMRR™ appears, it refers to Yardstick’s player-value framework — a trade mark of Yardstick Games Private Limited. All rights reserved.