Partner Up

Let’s talk about your game’s next chapter

Product partnership or Custom AI Transformation — what you measure, why players stay, how you monetise, and how AI can amplify craft without replacing care. Whether you’re still building, testing with real people, or already live — we’ll propose a clear shape of work.

15+ yrs · 50+ titles EA · Ubisoft · SYBO · Spil · Nazara

Paul Dutta, Founder — senior craft across 50+ titles. People first: make something wonderful for makers and players.

Send a note

Prefer email? paul@yardstickgames.com

What helps

Metrics · retention · monetise · who plays. Stage (in-dev through live) and platforms for shape.

First step

Name the problem — we shape workshop through longer arc.

Authorship. Page content and design expression © Yardstick Games Private Limited (Paul Dutta, Founder). Where AFITMRR™ appears, it refers to Yardstick’s player-value framework — a trade mark of Yardstick Games Private Limited. All rights reserved.