Games for generations.Worked by the minute.
Senior product, live-ops and analytics help for studios building free-to-play and live-service games, from development and soft launch to year two and beyond. Hands-on with your team, for as long as the problem needs, and no longer.
We also build custom AI tools around your team’s craft.
Paul has worked at EA, Ubisoft, SYBO, Spil and Nazara, on world-renowned forever franchises like The Sims and Subway Surfers, one of the biggest evergreen games in mobile.
Three questions behind every healthy live game
Most problems on a live title turn out to be one of these, dressed up as a dashboard. We work inside your team on whichever one is hurting, and leave you with the methods, not a dependency.
Which numbers should change what you ship this week?
A short list of metrics, each tied to a decision. Everything else gets archived.
Why do players come back after the novelty wears off?
Find the loop that earns the second, tenth and hundredth session, and build more of it.
Is the price fair enough to last for years?
Offers that feel worth it to payers, a complete game for everyone else, and revenue that can fund the service.
“The more attention and care you put into each minute of the service, the more minutes of attention your players give back.”
Paul Dutta, founder. Fifteen years building and running games, from inside the team to leading it. You’ll work with Paul directly.
Paul on LinkedInWhere the work shifts
The habits that make a launch look good can quietly hurt year two. This is what we help teams move toward.
| Instead of | We help you |
|---|---|
| Chasing the next spike | Own the core loop that every season sits inside |
| Shipping first and figuring out retention later | Design for retention before you spend on growth |
| Optimising this week’s campaign only | Protect the game’s health into year two |
| Reporting activity | Name the decision each metric should drive |
Try the thinking for free
A sample of how a live game is read, simplified so you can pressure-test your own plan in a few minutes.
- Game economy simulatorSources, sinks and gacha, session by session
- F2P business model calculatorA realistic 12-month revenue and runway sketch
- AFITMRR™ player-value scorecardSeven ways to read player health instead of one “active” number
- Sample player data generatorPractise segmenting before your own data is ready
Where to start
Book time, a workshop, or one review of six or twelve weeks. If the work is a partnership or custom AI, that is already on Services.