With your team
Product partnership
Senior craft on loop, economy, live plan, and talent — for titles meant to last. Hands-on with your team; capability left behind.
Product partnership · Custom AI Transformation
Games for generations. Worked by the minute.
We partner with studios on product for games meant to last — from in development and market test through live — and on Custom AI Transformation that amplifies human craft. Same spine: make something wonderful for makers and players.
“The more attention and care you put into each minute of the service, the more minutes of attention your players give back. Player value and business value aren’t opposites — they’re the same long game.”
Paul Dutta — Founder, Yardstick Games. From inside the team to leading teams to transformational growth. Will never settle without serving excellence — in product partnership and Custom AI Transformation.
Before the work
Where the work shifts
From short spikes to the loop that lasts — whether you’re still building toward real people, testing for fit, or already live.
- Chase the next spike Own the loop that seasons sit inside
- Ship first, invent sustenance later Design for retention and year health before scale
- Optimise the hour or campaign only Protect year-two health with the team
- Report activity Name the decision the metric forces
How we work
Product partnership. Custom AI Transformation.
Games were always about the people who made them and the people who played them. Models amplify; they do not invent commitment or taste.
Built for your studio
Custom AI Transformation
Studio and team applications that amplify commitment, people experience, and craft expertise you cannot train a model on — wonderful as the bar.
Teams that remember teammates for decades. Companies that become communities. Players that become family.
What we do
Where studios bring us in
Partnership craft and Custom AI Transformation — same spine, tiles you can act on. Shape fits the problem: in development, near market test, finding fit, or live.
Product
Roadmaps, economy, prioritisation — including year model and loop for sustenance before scale.
Live ops
Launch, soft launch, and season cadence.
Analytics
Metrics that force a decision — in test and live.
Talent
People who own loops.
Custom AI Transformation
People-first studio applications — commitment, people experience, and craft no model invents. See Custom AI Transformation · essay.
Workshops
Short term
Fixed term
Consulting
Custom AI Transformation
Longer arcs
Optional
A window into how we think
Free tools sample the craft — useful before live commits the P&L, and after. Partnership runs it on your title.
Business model
Year framing — practice before soft launch and live scale.
Economy simulator
Sources, sinks, gacha balance.
Synthetic player data
Principle-led practice populations — simulated lifecycle rows.
Name the problem. We’ll shape the work.
Partnership craft or Custom AI Transformation — tell us where the game is.