Early population · chapter 4
Green focus, trails, and adjacency
AFITMRR™ library
Teaching language and journeys — not a free ops kit. Calibration on your title is partnership work.
Start here
- Primer · seven lenses
- Early-population journey hub
- Combination glossary
- Contribution weight · volume vs KPI load
Journey chapters · read in order
- D0–D3 & time
- Four housings & weighted types
- Orange opportunity
- Green focus & adjacency
- Design meets needs
Method & care
After orange briefs, focus lands on green up × up — principle pairs that compound, named for who they are to the business:
- ↑A × ↑F — habit prospect: shows up and returns
- ↑F × ↑I — deep regular: often here, and deep
- ↑T × ↑M — paying stayer: stays and spends
- ↑I × ↑R — loop advocate: deep play · brings others
- ↑R × ↑Rs — community anchor: social glue · recovers
Trails
While populations move into coloured spaces, they light the path they take: solid green for good paths, dashed orange for opportunity, dashed red for challenges to learn from. Motion is not random scatter — it is journey, and the trail colour is part of the argument.
Adjacency and strength clusters
A red next to a green is not only “drop-off.” It can mean a strength is being pulled down by an adjacent weakness. Working that red can still be good strategy, because you protect or unlock the green beside it.
Neighbours (row and column) and whole principle columns with multiple greens show strength clusters — how engagement is held up as a structure, not a list of independent cells. The floor is a map under load.
Regrettable attrition
Some reds next to greens are regrettable attrition: product or service failed the player (loop cliff, economy break, fantasy not fed) — or plain bad luck. Either way, learn the trail that led them out. That is not a separate appendix in the journey: adjacency seeds it; the design-meets-needs summary names it so focus is chosen with eyes open.
Walk it in the hub scroll (paths light up, green focus, adjacency, then the summary).
Continue the series
Scroll the full early-population journey, or partner when you want principle space on your real events.