Product craft · free tool

F2P Business Model Calculator

How professional product management frames the year: assumptions into revenue, margin, and runway — a product conversation about whether the plan can fund player service, not a finance deck in isolation. Practice before soft launch and scale commit you — and keep honesty when you’re already live.

Assumptions

Scale & monetisation
Country mix %
Retention (0–1)
Cost base

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Why this exists

A sample of how we work when we professionalise product for gaming titles — commercial health and player service on the same page. Pair it with Measure · Retain · Monetise: if the year only works with hero retention and hero spend, you have a product plan problem, not a spreadsheet problem.

More tools on the tools page, including the economy simulator. The full service is product, live ops, analytics, and talent.

Authorship. Page content and design expression © Yardstick Games Private Limited (Paul Dutta, Founder). Where AFITMRR™ appears, it refers to Yardstick’s player-value framework — a trade mark of Yardstick Games Private Limited. All rights reserved.