Product craft · synthetic data
Synthetic player dataset
We like working with principles — especially AFITMRR™. This generator builds synthetic lifecycle rows so you can rehearse how populations look when you segment and reason that way — before first real-people data is clean, and beside live data later.
Principles first AFITMRR™
One “engagement” number flattens different lives. AFITMRR™ — Yardstick’s player-value framework — keeps the stories separate so product and live can act with intent. How far you push that understanding on your populations is a preference of depth — we work the same principles from workshop language through live data operations.
| Principle | Question |
|---|---|
| A Attention | Do they show up and focus? |
| F Frequency | How often do they return? |
| I Intensity | How deep is a session when they are here? |
| T Tenure | How long have they been with you? |
| M Monetary | Do they fund the product fairly? |
| R Referral | Do they bring others? |
| R Resilience | Do they recover after friction or dry spells? |
On live titles we connect events, segments, and decisions to these principles — and keep operating that way as the game seasons. Data conscientiousness →
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Unlock the synthetic practice file with your work email. We’ll only use it for the download and occasional product notes.
What this set is for
- Synthetic lifecycle rows — install, sessions, minutes, spend, D7, country tier.
- Segment labels — a short vocabulary for talking about groups.
- AFITMRR™ labels — optional principle tags so tables and conversation stay aligned.
Use it to build muscle on principle-led population thinking. When you’re ready to run that same mindset on live data — at the depth your title needs — we partner inside the studio. More: segments · AFITMRR™ origin.
From principles to live populations
Same AFITMRR™ spine — from synthetic rehearsal to live event maps, segments, and operating rhythm — as deep as you want to go.