Tool · synthetic data
Practice populations before the warehouse is ready
We like working with principles — especially AFITMRR™. Live data often arrives late, incomplete, or politically tangled. Teams still need tables that force the right questions: who installs, who returns, who pays, who fades at D7?
The generator builds synthetic player lifecycle data so you can rehearse those questions — and principle-led segments — without waiting on a clean warehouse. Simulated rows for practice; useful when the craft is the habit, not the extract.
What you can generate
- Install timing, sessions, minutes, sparse spend, D7, country tier.
- Light segment labels for shared vocabulary.
- Optional AFITMRR™ principle tags so conversation stays on Attention through Resilience.
Genre and population feel shift the shape of the set. The point is muscle: reading populations the way you intend to run them live.
Same spine, variable depth
On a live title we use the same principles to work your data and keep operating that way — event maps, segments, decision tables, careful aggregation — as deep as you want to understand populations and preferences. Synthetic practice is the rehearsal room; live partnership is the stage.
Further reading: how AFITMRR™ grouping happened, how we select segments, data conscientiousness, Measure · Retain · Monetise.
Preview and download
Preview free. CSV unlock with work email for the synthetic practice file.
Generate a synthetic set
Rehearse principle-led population thinking — then take it as deep as your title needs.