Expert services · product talent · long-lived games

Expertise that flexes to the problem.

Multi-title craft for long-lived games — product, live ops, analytics, talent — from in development and early market test through live. Engaged with your teams in a shape that fits: workshop, short term, fixed term, or longer arc.

15+ yrs · 50+ titles EA · Ubisoft · SYBO · Spil · Nazara

In development Near market test Finding fit Live

Practice areas

Where the craft goes deep

PM

Product

Loop ownership, roadmaps, economy, prioritisation — player value and commercial truth together, including year model and sustenance before scale.

LP

Live production

Build to live, soft launch, and seasons after: cadence and ops so events sit inside a longer plan.

AX

Analytics & research

Metrics that force a decision this week — in test with real people and in live — cohorts, AFITMRR™ lenses, commercial honesty.

TR

Talent

Product and live hires who own loops — role design, bar, and interview judgment. Product talent can also embed on the plan in a focused partnership.

How we engage

Shape fits the problem

Expertise stays constant. Depth and horizon adapt.

Workshops

Focused days: shared language, economy/live-plan review, decisions not only slides.

Short term

Days to weeks on one lever — onboarding, economy, cadence, or year honesty.

Fixed term

A quarter or launch window with clear outcomes and capability left behind.

Consulting & longer arcs

Advisory or embedded over months — strategy, live health, talent. Exit designed in.

Often: conversation → workshop or short diagnostic → deeper term. Limited on purpose — senior craft for a focused window, without forcing permanent overhead. Why that shape exists.

How we show up

Domain expertise. Lockstep with your goals. Professionally delivered.

Live-game judgment, aligned to what you’re building — not generic process. Frameworks and practice tools help; delivery is professional and clear.

Domain

Multi-title live craft — MRM, AFITMRR™, economy and player populations shaped for games.

Lockstep

Free tools sample the craft; partnership applies it to your roadmap and live plan — year model, economy, and scorecard where they help the product.

Delivered

Clear scope, hands-on work, capability left behind. Decisions stay with your team.

1. Reach out

Stage, platforms, what hurts. A short note is enough.

2. Align

Name the product goal. Shape the engagement to it.

3. Run

Hands-on in lockstep — craft stays when we leave.

First step

Tell us where the game is. We’ll say how we’d work. For what partnership means day-to-day — talent, how we start, FAQ — see how partnership works.

Authorship. Page content and design expression © Yardstick Games Private Limited (Paul Dutta, Founder). Where AFITMRR™ appears, it refers to Yardstick’s player-value framework — a trade mark of Yardstick Games Private Limited. All rights reserved.